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Create your real-world community. Then move it online.

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I’ve just had an epiphany. That may be too strong a description but there was a moment when I suddenly realised how social media works. Yeah, I know you’re probably now questioning my credentials as everyone knows how it works, right? Well, if everyone knows how it works, how come so many SMEs are questioning the value of their social media accounts? Let’s start in the days leading up to my ‘Eureka’ moment. My young son was in the final weeks of his first-ever cricket season. We felt really welcomed by his cricket club. I wanted to help them in return and offered to set up the club’s Facebook page. When it ...